Good day, Sirs.
Presently I am enjoying a frosted cherry Poptart. For some time it has struck me that the name "Poptart" has become somewhat passe - even trite. One might say the name falls under the same category as "Spam" or "Big Mac" or other such corporate platitudes. Of course the whole world knows exactly what product is being mentioned, right down to the smell and texture, but do these names still inspire anyone to purchase the product in question with the same gusto as when they were introduced? Perhaps these have become products that are purchased more out of habit than passion. This is why I propose you use a new name for your product before it falls by the wayside. Upon having completed about half of the first of two Poptarts on my breakfast plate, I can say that I have thought of a name that will inspire a much greater degree of name-oriented sales interest. Perhaps even a computer animated mascot could accompany the new name and make your product even more popular to children. Please consider "TOASTER GOBLINS" as an alternative name. Thank you for your time.

Thank you for contacting Kellogg Company on-line to offer your suggestion or idea.

While we value your interest in our company, we are sorry that we cannot review or give consideration to your idea.  Our policies actually prevent us from incorporating unsolicited ideas of any type into our marketing or production plans.  We know that this may seem a bit odd, but it is a practice shared by most manufacturers today.  We know that on occasion, we miss a good opportunity.  However, we have to weigh the efforts required to review, document and follow-up on almost 10,000 unsolicited proposals a year against the possible benefit.  As we have found the benefit to be very low in the past, we must maintain this policy.

We hope you can understand our position in this and appreciate your interest.

Janice
Consumer Affairs
Kellogg Company