The Term for Today is:

MEDIA SATURATION

Updated Jan 16, 03

In the new concrete jungle, turf wars are fought between corporations. The spray paint tags are gone. In their place, gangsters from Madison Avenue tag every empty space with advertisements. No matter where your eye wanders, it can't escape their visual pollution. The environment in your mind is being polluted every day by the harmful matter of commercial exploitation.

Advertising is no longer a business of introducing potential consumers to goods and services. It's been transformed into a business that attempts to squeeze its way into your every waking moment and permeate your subconscious mind by keeping their images fixed in front of your eyes, and filling your ears with corporate slogans ALL THE TIME until it's absolutely impossible to not have opinions about their products. They want INSIDE. They want to stay in your thoughts long enough and often enough to alter how you think, what you value, and most importantly, what you do with your money. Their whole industry thrives on changing things that you don't think about into things that you feel that you can't live without. They have a lot more money than you do, but it's your money they need to keep them wealthy, and you give it to them. Whether you give it of your own free will is debatable.

They know your pleasure centers. They know how to coddle your ego. They know how to transform a simple pair of overpriced plastic shoes into something that, regardless of cost, you desire regardless of your financial means, and know how to train your peers to covet them. They turn a trip to a crappy fast food restaurant into an amusement park ride, and paint your banker as caring about your wellbeing more than your grandparents do. They want to train you to think that three months salary is a reasonable price for a trinket. They want to train you to associate a new sportscar with freedom, even though you'll need to work a second job to afford it. You're being trained like one of Pavlov's dogs to want what they tell you to want, using the same means he used: repetition... repetition... repetition...

Ding! Ding! Ding! Drool.









Mac sees the practicality of three huge ads on every corner, but they still think it's ok to make their users use a fucking ONE BUTTON MOUSE and a 15 INCH MONITOR. All of the above pictures were taken in an hour or so on a short walk around downtown Manhattan. This enormous ad campaign comes on the eve of releasing the new imac which features a WHOPPING 17 inch monitor. You read that right. IT'S A FUCKING REVOLUTION! If you can't make it better, make it in a fruity color or a weird case.


I really fucking hate MTV a lot. And by "a lot" I don't only mean "intensity," but also "frequency." Here I get to hate MTV four times in two blocks... intensely


Just do it. Just do it. Just do it. Nike brings it straight from the sweatshop to a store, to a theatre, to a television screen, to a basketball court, to a signpost, to a sidewalk, to an impressionable mind near you. Why do kids stab each other for Nikes? Nike has made themselves into a status symbol by selling 5 dollar plastic slave labor shoes for 150 bucks. Do you really Wanna Be Like Mike?


Wow. Giant tits. How intellectually stimulating. Cheap ploy, anyone? Let's put them on a nauseating day-glo background FIVE TIMES on huge fucking billboards all visible from the same direction in ONE BLOCK. Gee! I feel an uncontrollable compulsion to watch THE FUCKING MOST IDIOTIC, DISGUSTINGLY STUPID TV SHOW EVER MADE BY HUMANS!


You cover 3rd Street! I'll cover 4th and 5th Streets! Together we will beseige New York with the worst movie made since "Police Academy: Mission to Moscow!"





All of the pictures above were taken along the route of my daily commute, which is two train stations and 3 blocks on foot.


Does your company sell the most plentiful resource on earth at an exorbitant price? No problem. Just add tits and ass and put huge ads every half a block. Side note: Evian spelled backwards is...


Three times in fifteen feet... BECAUSE OREOS ARE FUCKING IMPORTANT!


Porn can sell anything. Porn plus an ad on the corner of every block can sell tits ... err I mean ICE to Eskimos... And yeah - she's wearing a jacket with no pants - because THAT MAKES SENSE.


BOW DOWN before the altar of GREASE!


Cleans away things like grass stains, rust, blood, and unadulterated public space.


I could give a rat's ass if it's Formula 51 or Formula 409. The real formula they're using is repetition.


If only you had a CHOICE of not seeing it... Just out of curiosity... Did ANYONE give a rat's ass about that show?


OH Fuck! Don't tell me that Neon is making a comeback! OH SHIT! There is it again!



Look LEFT! Look RIGHT! You CAN'T ESCAPE! THE STUPID IS EVERYWHERE!!!!


Four times inside AND outside the train. I don't feel like you're shoving it down my throat or anything.


How horrifying. The most overrated American author ever, twice in 10 feet.


How could it NOT be a great movie? I've seen so many ads for it.

 
Stare at this next time you're Hung Over. It makes me vomit even when I'm healthy and sober.


Kiss of the POO SNAKE!


Just in case you forgot to become an alcoholic, they were nice enough to remind you twice in 20 feet.


Stick it IN YOUR EYE.... AGAIN AND AGAIN AND AGAIN!


Actually, we stare at the sidewalk because it's the cleanest visible surface thanks to your overboard bullshit advertising campaigns. There's only so much bullshit you can stand before you'd rather stare at neutral grey.


Hmm... What was I gonna do today? Oh yeah... Drink Vodka. Thanks for reminding me.


If A=Shit, and B=Shit, and C=Shit,
Then A+B+C= 3Shit


Nobody will ever watch it on TV, so they make sure you see it now.


Great! What a BONUS! I get to see this fat, bloated heap's gaping pie hole TWICE in 50 feet.


EXTRA HORROR VIEW!!
NO HAMBURGER IS SAFE!! HAMBURGERS BEWARE!!

Your will is easily altered by people who understand how mental programming works.

Implant.
Implant.Implant.
Implant.Implant.Implant.
Implant.Implant.Implant.Implant.
Implant.Implant.Implant.Implant.Implant
Implant.Implant.Implant.Implant.Implant.Implant.
Implant.Implant.Implant.Implant.Implant.Implant.Implant.
Implant.Implant.Implant.Implant.Implant.Implant.Implant.Implant.
Implant.Implant.Implant.Implant.Implant.Implant.Implant.Implant.Implant.
Implant.Pavlov's Bell Rings In The New Age Of Conditioned Response.Implant.
Implant.Implant.Implant.Implant.Implant.Implant.Implant.Implant.Implant.
Implant.Implant.Implant.Implant.Implant.Implant.Implant.Implant.
Implant.Implant.Implant.Implant.Implant.Implant.Implant.
Implant.Implant.Implant.Implant.Implant.Implant.
Implant.Implant.Implant.Implant.Implant
Implant.Implant.Implant.Implant.
Implant.Implant.Implant.
Implant.Implant.
Drool.

BELIEF.